This October, Mipcom Cannes took place, and Ana Joven, head of development of Minoria Absoluta was present with its program Love cost.
This festival powers international contents and co-productions, offering audiovisual production companies a platform to showcase new formats, projects and tendencies.
In this edition of Mipcom, Minoria Absoluta along Seven Eleven Media presented Love Cost, a 3cat program in which its single participants must guess which of their admirers are genuinely looking for love and which are there for the money.
The program had the opportunity to have a spot at the festival thanks to the distributor company, standing out among other innovative formats.